123 Internet Announces Strategic Partnership with MK Storm to Support Grassroots Ice Hockey in Milton Keynes

Milton Keynes, Digital marketing experts 123 Internet have announced a brand-new partnership with Milton Keynes Storm Junior Ice Hockey Club (MKJIHC) — reinforcing their commitment to supporting grassroots sport and youth development in the region.

The partnership will see 123 Internet deliver a full suite of creative and digital services to enhance the club’s online presence and community engagement.

As one of the most established junior ice hockey clubs in the UK, MK Storm supports young players aged 5 to 19, helping them develop confidence, discipline, and teamwork through structured league play and professional coaching. With teams ranging from Under-10s to Under-19s, the club plays a vital role in the Milton Keynes sporting community.

Digital Marketing Growth Agency Milton Keynes | Northampton

Digital Support for Local Sport

Under this new partnership, 123 Internet will be supporting with:

  • The design and launch the new official website for MK Storm
  • Provide creative assets including branded visuals and digital content
  • Support social media and digital strategy to boost visibility
  • Help engage new sponsors, players, and families across the region

Scott Jones, CEO and Strategy Director at 123 Internet, shared his enthusiasm for the partnership:

“We’re incredibly proud to be supporting MK Storm. As a business rooted in Milton Keynes, giving back to the local community – especially to support youth sport – means a great deal to us. This partnership allows us to help the next generation of players grow, both on and off the ice.”

MK Storm, the junior arm of the city’s ice hockey community, develops players from ages 5 to 19 through structured league participation and expert coaching. As a registered charity, the club plays a vital role in building confidence, discipline, and community spirit through sport.

Jay Furnell, MK Storm’s Chair, welcomed the collaboration:

“The whole team from 123 Internet bring energy, experience, and real heart to the table. With their help, we’re set to strengthen our club’s digital presence and bring our story to even more families across Milton Keynes.”

A Continuation of Ice Hockey Support

The announcement builds on 123 Internet’s existing commitment to ice hockey in Milton Keynes. The agency is also the Official Creative Partner of MK Lightning, now entering the eighth year of a highly successful collaboration. Their team has been instrumental in developing MKL’s website, branding, graphic design and matchday content, including player GIFs and promotional campaigns.

The connection runs deeper than marketing — 123 Internet has employed former MK Lightning players, and Scott Jones himself has long-standing personal ties to the sport. From family figure skating to marriage proposals on the ice, ice sports are a core part of the agency’s story.

Investing in the Future of the Game

With this new partnership, 123 Internet is helping MK Storm build a stronger digital foundation, attract more families to the sport, and ensure the club continues to thrive in the years ahead.